CB
STRATEGIC WORKSHOP
Concept Breaker
Unusual ideas. A real first step.
01 / BRIEF
Clear
Set the playing field
Field / market
Target audience
Goal
Exclude
Constraints
Boldness
Ideas
Language
↗
Break the task into ideas
02 / OUTPUT
Ideas with an entry point
?
The field is clear
Describe the task on the left. We won't just list options — we'll show the mechanism, MVP and risk behind each idea.
Breaking the obvious…
Testing ideas for usefulness and testability.