CTR
3.00%How often people click after seeing your ad.
CAMPAIGN SNAPSHOT
Turn campaign numbers into your next best move.
Add the basics below and get a beginner-friendly read on performance, profitability, and what to test next.
01 / INPUTS
Tell us about the campaign
Use one campaign or reporting period at a time. Estimates are welcome.
02 / RESULTS
Your campaign at a glance
Meta
Launch Lab CourseBeginner freelance designers
CPC
$0.67The average cost to earn one click.
CPL
$5.00The average cost to generate one lead.
Conversion rate
18.75%The share of leads that became customers.
CPA
$26.67The average ad cost for one purchase.
ROAS
5.59×Revenue earned for every $1 in ad spend.
Profit / lossPOSITIVE
+$2,202.00Revenue left after subtracting ad spend.
03 / NEXT MOVES
Simple ways to improve
A QUICK PRIMER
Know what good looks like
Use these metrics together. One number rarely tells the whole story.
CTR is your first impression
A low CTR often means the ad is not stopping the right person mid-scroll. Test a sharper hook, stronger visual, or clearer promise.
Follow the funnel
CTR gets attention, CPC shows efficiency, and conversion rate shows whether the landing page and offer close the gap.
ROAS is a direction
A positive ROAS is encouraging, but remember to account for product costs, fees, and your real profit margin.