ONDA+ / STUDIO AR
Design a personal layer over the live broadcast: phrases, images, and sounds that appear only on each viewer's smartphone.
The second control room is in the hands of the audience
Send a visual or acoustic cue during the program. The phone recognizes the signal and opens a personalized scene, without changing what is on air.
ON AIR
The audience is receiving this personal layer.
Choose what to bring to life on the phone and who to show it to.
ONDA+ / BEACON LAB
Two light signatures travel in the broadcast: a small sound pattern or a chromatic flash that the phone recognizes.
A four-note mini-melody: it sounds like a jingle, but it contains the signature that wakes up the smartphone.
A very short sequence of colors, almost a reflection: the camera understands it without scanning codes.
Signals
Così apparirà il livello personale sul telefono di Martina.
Listen for the Wave Rustle or look for the Prism Flash. When it arrives, the personal content will open automatically.
Allow camera access to try the AR effect.
Scan this code with your phone. The Live Receiver will open directly with the active message: no QR during the broadcast.
The QR includes the currently active message. If you change it, reopen the QR from the control room to update the receiver.
The control room inserts a light signature into the broadcast: the Wave Rustle, the Prism Flash, or a point to frame. The phone recognizes it and shows content dedicated to that audience, without interrupting the TV.
