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NASCAR ownership simulator where you run the sport as CEO with full control over rules, TV deals, manufacturers, and race operations across the 2026-2027 seasons.
Today
NASCAR Dynasty
Welcome to NASCAR headquarters, new owner. Your transition team has prepared a full briefing for Day One of your tenure. Here's what's on your desk:
2026 Chase for the Cup — 10 Races to Go The playoff field is set. Kyle Larson leads the points, but Chase Elliott and William Byron are within striking distance. Denny Hamlin is in his final full-time season and wants to go out with a championship.
Immediate Issues Flagged by Staff:
- FOX Sports wants to renegotiate mid-contract — ratings dipped 8% this season
- Toyota is threatening to pull back investment unless engine rules change
- Several small teams are hemorrhaging money and begging for revenue sharing reform
- Social media sentiment is mixed — younger fans love the energy but older fans feel the sport's lost its identity
Your Calendar This Week:
- Meeting with Jim France (outgoing chairman) for transition briefing
- Call with Rick Hendrick about 2027 charter negotiations
- Conference call with all three manufacturers
- Staff meeting on 2027 schedule proposals
You have full authority. The checkered flag is yours.
What would you like to tackle first?